Its iconic blue slime mascot may not be as huge as Mickey Mouse, but it isn’t far off the character is featured everywhere from special edition consoles to ice cube trays, and to celebrate its 30th anniversary, the series is getting its own attraction at Universal Studios Japan.īut the franchise is largely a niche in the rest of the world. The Dragon Quest series (it was initially called Dragon Warrior in the US due to copyright issues) has been a steady commercial presence in Japan. ![]() 30 years later, Enix - now known as Square Enix, after merging with rival Squaresoft - is still fighting largely the same battle in the States. In block letters, it read: “ I survived the 1990 Dragon Warrior mailing.”ĭespite giving away thousands of copies of the original game, the series never took off in America the way it did in its home country. As a reward, some of the workers were given t-shirts. ![]() The undertaking was unprecedented employees reportedly worked a week of 19 hour days, preparing brochures to be sent to prospective subscribers. ![]() It was a game that had already proved to be a huge hit on the Famicom, the Japanese version of the NES, and Nintendo was hoping to kickstart something similar in the US. New subscribers to the magazine would get a free copy of Dragon Warrior, a fantasy role-playing game from developer Enix. In 1990, Nintendo of America’s in-house magazine Nintendo Power offered a unique promotion.
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